...in how a house sells…and how it feels. Now that 90% of homes being sold in the Berkeley-Oakland neighborhoods are staged, many homes are starting to look the same. Or, at the very least, they all look like the staging company that did them. So, when selling your home, how do you make it special but still appeal to the broadest audience of Buyers?
One thought came to mind recently when I was talking to my good friend, Mark Bell of Omega Lighting Design in Berkeley. Omega has a store dedicated to unique lights – from period pieces to re-purposed industrial pieces to custom made lights. He gave me a couple of examples of how a single light could make a difference.
Mark said that a unique light in one of the key areas of your Elmwood area home – entryway, kitchen, dining area or master bedroom – can make it appear more custom and not out of the stager’s truck. For instance, the light in the photo above was chosen instead of an off-the-shelf reproduction light from Rejuvenation. It’s a re-purposed industrial light that actually cost less than the off-the-shelf light. Yet it gave the kitchen/dining area a much higher end feel.
Mark points out that many of these original lights are not that expensive. Original pendant lights start at $125. Re-purposed industrial lights start at $300. Yet they can make a much greater difference in the sale price of your Elmwood home (as long as you don’t go out in left field). In this era of stainless steel appliances and granite countertops, originality sells. As Mark says, the more original, the more valuable.
Have a look at what Omega Lighting Design has to offer. Stop by 2204 San Pablo in Berkeley or check out their website at OmegaLightingDesign.com.
For more ideas on how to help you increase the value of your home, just contact me at (510) 847-2409.
Originally posted on my Elmwood Homes real estate blog here: http://elmwood-home.com/home-staging-berkeley-oakland-elmwood/.