Berkeley-Oakland Real Estate


Does Staging a Home Impact Your Home's Sale Price?

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Does Staging a Home Really Impact Your Home's Sale Price?


Remember when you walked into a "lived in" home? Or even into a perfectly clean, but un-staged home? How did that make you feel? Like you couldn't see yourself in it?


Which home would you rather buy?


Without Staging









With Staging








That's the way most Buyers in this area feel when they walk into an un-staged home. This is especially true in the East Bay Metro Areas of Berkeley, Oakland, and Alameda... where about 90% of the homes are staged. Buyers these days want "move-in ready," fresh and new looking homes (even though they're not new). To put this in perspective which would you pay more for, a used car that looks used or one that looks detailed and new?

In the East Bay, how a home looks has become vitally more important than structural fixes - unless it's a super fixer. In fact, a staged home, freshly painted, and prepped with minor kitchen and bath updates sells for 10% to 20% more on average than an un-staged home. If the average sale price in Berkeley, Oakland, and Alameda is $800k, that translate into about $80K to $160K more in sale price. Do the math; is it worth spending $15K to get $80K or more?

This becomes even more important when you stop to think that 99% of Buyers in Berkeley, Oakland, and Alameda start their search on the internet. They scour listings just looking at the photos and visually decide which homes they're going to go see. Looking at the above photos, which would you rather visit?

No wonder a staged home spends half the time on the market as an un-staged home, according to the Real Estate Staging Association. 

And even the National Association of Realtors (NAR) backs that up. According to their stats, if a seller spends an average of 1%-3% of their home's selling price on staging, that minor cost alone generates a return of 8%-10% in sale price. 

If you'd like to know how to maximize the values of your homes for sale for the minimum investment, just give us a call at 510-847-2409.

McGuire Real Estate

Leading Real Estate Companies of the World

Barbara Reynolds, MacGuire Real Estate, East Bay Real Estate Specialists

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Comment balloon 2 commentsBarbara Reynolds • October 06 2014 02:18PM



Great post!

In my experience staging has more than paid off on many occasions.

Posted by Pete Xavier with X Group Real Estate Advocates, Outstanding Agent Referrals-Nationwide (Investments to Luxury) over 3 years ago

Totally agree, Barbara. As a stager who now only works for my own REALTOR listings the advantage to staging just can't be overemphasized.

In MO areas that I have been working, REALTORS do not encourage the use of stagers, home owners are not educated to understand the value and there are stagers that come and go because of it. 

If I were not a REALTOR, I would have loved to approached someone in our neighborhood whose home was listed for $850k and showed like Dean Martin's private residence. I thought, no way are they EVER going to get that price.

Well 3 months later, I just saw the sign as I drove by read NEW PRICE. How unfortunate. Changing out some furnishings, color and perhaps a few more permanent items could have had the house sell at the first price and a long time ago!


Posted by Debbie Stolle (Integrity FIRST REALTORS) over 3 years ago